Digital Sponsorship & Advertising

The benefits of digital engagement at the Olympic Oval.

• Exact metrics
• Consumer data
• Site visits
   

Sport and sport facilities deserves the same societal role as literature, performing arts, sculpture, cinema, and other expressions of human culture, skill, and creativity. Like many arts, sports have rules and expectations that their most creative and memorable practitioners find ways to bend or move in a new direction. Sport may be enjoyed directly—even if you are an amateur—and viewed as a spectator when one wants to watch an expert performance. Sport can especially provide collective joy, civic pride and even elements of transcendence that the finest art aspires to.

The Olympic Oval works tirelessly to provide a dynamic, innovative culture that promotes and celebrates participation and excellence. It is a values-based and principle-driven culture. It is not perfect. Sport is going through a necessary and transformative time right now—and for the better.

Communities are in desperate need of facilities that are easily accessible. Most people don’t think of public skating as fitness, but they see the effects— cognitive improvement, joint and muscle health, weight loss, stress management and mental wellness. As health and well-being become more important, the Oval is working tirelessly to be a place where anyone can come and enjoy the many health benefits of skating and running. Thousands come every year, and we hope to be a place where thousands more can discover skating and running in a welcoming, diverse, inclusive and safe environment. Organizations partnering with the Oval can have positive associations—an effective tool for showcasing the value of an organization and its impact on a community. Furthermore, it increases brand equity, consumer perception, and value. Brand equity directly impacts sales volume and a company’s profitability as consumers gravitate toward products and services with great reputations.

Total Foot Traffic

• 510,000 guests, athletes, spectators, UCalgary staff, faculty and students

Geography

• Calgary: 54%, Bedroom Communities: 25%, within Alberta: 8%, within Canada: 11%, and international: 2%

Calgary Breakdown

• NW: 65% | SW: 20% | NE: 10% | SE: 5%

Age

• <18: 12%, 18-24: 25%, 25-34: 15%, 35-44: 17%, 45-54: 17%

Income

• Median Household: $98,000

Education

• No Diploma: 8% | High School Dioploma: 25% | Apprenticeship: 10% | College Diploma: 17% | University Degree: 40%

Social Media

• Instagram: 2,926 followers | Twitter: 3,038 followers | Facebook: 3,900 followers | YouTube Subscribers: 3,350

Website

• 551,710 page views (an increase of 40% from 2022)
• 134,387 new visitors