Advertising in the Olympic Oval
Physical and digital real estate in the Olympic Oval at the University of Calgary.
Why advertise at the Olympic Oval?
The Olympic Oval is one of Calgary's busiest buildings, with over 550,000 people entering annually. We are a hub for the University of Calgary, varsity athletics, high-performance athletes, speed skating competitions and the number one recreational public skating destination in Calgary. We invite you to explore all of our physical and digital real estate options.
The benefits of advertising in the Olympic Oval.
- High volume customer traffic.
- Large impact messaging.
- Raising your brand’s awareness.
- High quality and guaranteed visibility.
- Community Engagement.
- Valuable demographics.
Sport and sport facilities deserves the same societal role as literature, performing arts, sculpture, cinema, and other expressions of human culture, skill, and creativity. Like many arts, sports have rules and expectations that their most creative and memorable practitioners find ways to bend or move in a new direction. Sport may be enjoyed directly—even if you are an amateur—and viewed as a spectator when one wants to watch an expert performance. Sport can especially provide collective joy, civic pride and even elements of transcendence that the finest art aspires to.
The Olympic Oval works tirelessly to provide a dynamic, innovative culture that promotes and celebrates participation and excellence. It is a values-based and principle-driven culture. It is not perfect. Sport is going through a necessary and transformative time right now—and for the better.
Communities are in desperate need of facilities that are easily accessible. Most people don’t think of public skating as fitness, but they see the effects— cognitive improvement, joint and muscle health, weight loss, stress management and mental wellness. As health and well-being become more important, the Oval is working tirelessly to be a place where anyone can come and enjoy the many health benefits of skating and running. Thousands come every year, and we hope to be a place where thousands more can discover skating and running in a welcoming, diverse, inclusive and safe environment. Organizations partnering with the Oval can have positive associations—an effective tool for showcasing the value of an organization and its impact on a community. Furthermore, it increases brand equity, consumer perception, and value. Brand equity directly impacts sales volume and a company’s profitability as consumers gravitate toward products and services with great reputations.
Total Foot Traffic
- 510,000 guests, athletes, spectators, UCalgary staff, faculty and students
Geography
- Calgary: 54%, Bedroom Communities: 25%, within Alberta: 8%, within Canada: 11%, and international: 2%
Calgary Breakdown
- NW: 65% | SW: 20% | NE: 10% | SE: 5%
Age
- <18: 12%, 18-24: 25%, 25-34: 15%, 35-44: 17%, 45-54: 17%
Income
- Median Household: $98,000
Education
- No Diploma: 8% | High School Dioploma: 25% | Apprenticeship: 10% | College Diploma: 17% | University Degree: 40%
Social Media
- Instagram: 2,926 followers | Twitter: 3,038 followers | Facebook: 3,900 followers | YouTube Subscribers: 3,350
Website
- 551,710 page views (an increase of 40% from 2022)
- 134,387 new visitors
Daktronic Arena Screens
The Oval utilizes three large-format Daktronics arena screens. These screens surround the Oval in three key areas: centre ice, the west side of our building, and the NW corner. Each area is designed for maximum customer engagement.
By advertising in the Oval, we received two new major sporting event contracts which more than paid for the cost of advertising. It was money well spent.
Lesley Plumley
Owner, Lead Planner — LP Events
Short Track Daktronics Screen
Centre Prostar Screen
NW Daktronics Screen
Vinyl Banners
Vinyl Banners have a two-fold function: Advertising and safety. Banners surrond our long and short track ice and help hold together crash bumpers to help prevent athlete injury.
It's essential for us to build awareness, and with the traffic in the Oval, it has helped build considerable awareness for our brand.
Catriona Le May Doan
President and CEO — Sport Calgary
South East View
North East View
South Corner View
Dasher Boards
Hockey fan or not, you’re probably a big fan of highly visible and effective promotion for your business. With cost-effective high visibility, dasher board advertising may be the perfect fit.
Arena advertising offers a more captive audience than other media but typically a much longer viewing time. Hockey rink spectators are often in the stands for 60 minutes at a time, sometimes multiple times per week.
It's really important to get the word out about Hockey. We are dedicated to helping promote hockey organizations since 1987 and being present in the Oval really helps with that messaging.
David Vink
Advisor, Marketing and Partner Development, Olympic Oval
Dasher Board South Ice
Dasher Boards East Side
Dasher Boards North Side
Zamboni Wraps
The Olympic Oval has three Zambonis. Zambonis or ice resurfacers, are machines that are used to clean and smooth the surface of an ice sheet. With prime visibility to the fans pre-game/pre-competition and during intermissions and floods, it is an integral part of our sponsorship inventory. Zamboni wraps are a great way to highlight your brand and get creative while capturing fans’ attention. Zambonis are as Canadian as Tim Hortons, and one of our most valuable assets.
Why does the Zamboni retain such a fascination for people of all ages? Because it’s an elephant ballerina. It’s a tank that shoots rainbows. It’s that goofy uncle at a wedding who’s a terrific dancer. The Zamboni looks like it should be towing a payload of rubble. It seems made for smashing. And on top of it, eyes are glued to the Zamboni each and every lap around the rink.
Nick Yetto
History Correspondent, Smithsonian Institute
Co-Op Zamboni
GFL Zamboni
Paramount Zamboni
Ice-in Logos
Arena advertising not only offers a more captive audience compared to other media but typically a much longer viewing time. Hockey rink spectators are often in the stands for 60 minutes at a time, sometimes multiple times per week.
Through sponsorship of in-ice logos, the Oval can help to promote local businesses and celebrate the brands who wish to support us. It's more than just a logo—they are integrated pieces of a brand's identity aligning themselves with the Oval. At the end of the day, people take notice and they look great on the ice!
Luke Janetzki
Operations Manager
KIA Example
Left Ice Sample
