Physical and digital real estate in the Olympic Oval at the University of Calgary.
The Olympic Oval is one of Calgary's busiest buildings, with over 550,000 people entering annually. We are a hub for the University of Calgary, varsity athletics, high-performance athletes, speed skating competitions and the number one recreational public skating destination in Calgary. We invite you to explore all of our physical and digital real estate options.
Sport and sport facilities deserves the same societal role as literature, performing arts, sculpture, cinema, and other expressions of human culture, skill, and creativity. Like many arts, sports have rules and expectations that their most creative and memorable practitioners find ways to bend or move in a new direction. Sport may be enjoyed directly—even if you are an amateur—and viewed as a spectator when one wants to watch an expert performance. Sport can especially provide collective joy, civic pride and even elements of transcendence that the finest art aspires to.
The Olympic Oval works tirelessly to provide a dynamic, innovative culture that promotes and celebrates participation and excellence. It is a values-based and principle-driven culture.
Communities are in desperate need of facilities that are easily accessible. Most people don’t think of public skating as fitness, but they see the effects— cognitive improvement, joint and muscle health, weight loss, stress management and mental wellness. As health and well-being become more important, the Oval is working tirelessly to be a place where anyone can come and enjoy the many health benefits of skating and running. Thousands come every year, and we hope to be a place where thousands more can discover skating and running in a welcoming, diverse, inclusive and safe environment. Organizations partnering with the Oval can have positive associations—an effective tool for showcasing the value of an organization and its impact on a community. Furthermore, it increases brand equity, consumer perception, and value. Brand equity directly impacts sales volume and a company’s profitability as consumers gravitate toward products and services with great reputations.
The Oval tracks over 550,000 guest attendees, including athletes, spectators, UCalgary staff, faculty, and students. Guests come from all over Alberta, with 54% from Calgary, 25% from bedroom communities, 8% from within the province, 11% from within Canada, and the remaining 2% international.
The Oval's appeal spans generations, with 65% of our Calgary guests located in the NW. The remaining 20% are from the SW, 10% from the NE, and 5% from the SW. Our guest ages are diverse, with 12% under 18, 25% aged 18-24, 15% aged 25-34, 17% aged 35-44, and 17% aged 45-54.
The Oval's attendees are financially stable, with a median household income of $98,000. The education breakdown is also impressive, with 40% holding a University degree, 17% with a college diploma, 25% with a high school diploma, 10% as an apprentice and 8% with certifications, badges or training documentation.
Our social media channels include 3,000 Instagram followers, 3,0000 X followers, 4,000 Facebook followers and 3,500 YouTube subscribers. Our website (oval.ucalgary.ca) tracks over 600,000 page views (an increase of 40% from 2022) and nearly 135,000 new visitors.
The benefits of advertising in the Olympic Oval.
Ready to Partner? Come skate with us today. Contact Partnerships
The Oval utilizes three large-format Daktronics arena screens. These screens surround the Oval in three key areas: centre ice, the west side of our building, and the NW corner. Each area is designed for maximum customer engagement.
Vinyl Banners have a two-fold function: Advertising and safety. Banners surrond our long and short track ice and help hold together crash bumpers to help prevent athlete injury.
Hockey fan or not, you’re probably a big fan of highly visible and effective promotion for your business. With cost-effective high visibility, dasher board advertising may be the perfect fit. Arena advertising offers a more captive audience than other media but typically a much longer viewing time. Hockey rink spectators are often in the stands for 60 minutes at a time, sometimes multiple times per week.
Arena advertising not only offers a more captive audience compared to other media but typically a much longer viewing time. Hockey rink spectators are often in the stands for 60 minutes at a time, sometimes multiple times per week. Logos are imbedded in the ice as fabric stencil. Once the logo is placed, we cover the logos with a layer of ice. The logos are them permanent for the season.
For a complete breakdown of available hockey ice real estate, click on the link below.
We partner with Jet Ice to print the logos. Printing is an additional cost to be paid by the advertiser.
Through sponsorship of in-ice logos, the Oval can help to promote local businesses and celebrate the brands who wish to support us. It's more than just a logo—they are integrated pieces of a brand's identity aligning themselves with the Oval. At the end of the day, people take notice and they look great on the ice!
Luke Janetzki
Operations Manager
