Come Skate With Us

The Olympic Oval is a community facility offering public skating, running and events for all Calgarians and Canadians alike. The public gets to skate on The Fastest Ice in the World™, where 26 Olympic medalists have trained, earning 36 Olympic medals. The 400m ice surface is the largest in the province and can hold thousands of guests annually from July to March. It’s an incredible space for everyone — inclusive, diverse, safe, and welcoming.

A collaborative partnership with the Olympic Oval aims to foster an engaged community dedicated to health, well-being and fitness for all

Community Engagement

The Olympic Oval is a community facility offering public skating, running and events for all Calgarians and Canadians alike. The public gets to skate on The Fastest Ice in the World™ where 26 Olympic medalists have trained, earning a total of 38 Olympic medals. The 400m ice surface is the largest in the province and can hold thousands of guests every year from July – March. It’s an incredible space for everyone — inclusive, diverse, safe, and welcoming. Our most successful engagements are when organizations engage the public directly. Placing yourself at the heart of the action is where you want to be. That action is during our recreational public skating season (our largest audience) during key public skating events and highlights throughout the year. Partners engage with our audiences with activations, games, booths, kiosks, and giveaways. Additionally, partners are welcome to engage with our audience and supplement our real estate spaces with ads, graphics and materials.

Special Public Skating Events

Special public skating events allow guests free and discounted access to the facility and unlimited opportunities for partners to engage with our guests. Each event carries its own set of unique engagement opportunities commensurate with the season. Thousands of people have a fantastic time skating during our special event days.

Monday Night Skate

The Oval’s No.1 partnered event, the Monday Night Skate, is one of our busiest nights, with thousands of guests skating at the Oval with special promotions and sponsor engagement.

Running Engagement

Weekly public running allows runners to access the facility for free and unlimited opportunities for partners to engage with our guests.

Ice-Out Events

Every April thru June, the Oval is transformed into a large format venue for major sporting events, science fairs, car shows, trade shows and conventions. All 150,000 sq. ft. make the Oval the largest unobstructed space in Alberta. It's also the perfect time to engage with an entirely different audience.

Key Community Event Dates

Every month, the Oval hosts at least one key public skating event.

July, 2024

Welcome Back Skate

Sept., 2024

Pride and Glide

Sept., 2024

Monday Night Skate

Oct., 2024

Oval After Dark

Oct., 2024

Halloween Family Skate

Nov., 2024

Holiday Market & Skate

Dec., 2024

Skate with Santa

Jan., 2025

Blue Monday Skate

Feb., 2025

Family Day Skate

March, 2025

Spring Finale Skate

The Positive Impact of a Partnership — Communities

Communities are in desperate need of facilities that are easily accessible. Most people don’t think of public skating as fitness, but they see the effects— cognitive improvement, joint and muscle health, weight loss, stress management and mental wellness.

Health and Well-Being

As health and well-being become more important, the Oval is working tirelessly to be a place where anyone can come and enjoy the many health benefits of skating and running. Thousands come every year, and we hope to be a place where thousands more can discover skating and running in a welcoming, diverse, inclusive and safe environment.

Positive Association

Organizations partnering with the Oval can have positive associations—an effective tool for showcasing the value of an organization and its impact on a community. Furthermore, it increases brand equity, consumer perception, and value. Brand equity directly impacts sales volume and a company’s profitability as consumers gravitate toward products and services with great reputations.


This type of partnership benefits both sides, an association that could have a fantastic future for the health and well-being of Calgarians and Canadians alike.

Athlete Engagement

The Olympic Oval was built for the 1988 Olympic Winter Games – originally intended as a speed skating facility only. It has grown to so much more, but at the core of what we do is developing athletes. High-performance sport plays a significant role in our culture; it brings people together, promotes sound values, provides role models for society, creates a sense of history, builds connections and helps create a culture of health, fitness and well-being. Sport is a unifier, and speed skating is a big part of that.

Our most successful athlete engagements are when organizations support high-performance athletes, the Olympic Oval Athlete Bursary and our speed skating competitions. All athlete engagement pieces provide real estate, branding, interaction, and naming options. 

Olympic Oval Athlete Bursary

The Bursary awards $1,000 to select athletes annually, helping alleviate the financial strains associated with high-performance training and competitions. The Bursary is an opportunity to sponsor select recipients, partially or all the athletes in the program. The program has awarded over $300,000 since its inception. 

Learn more

Athlete Kickoff

This event is the primary kickoff for the training season. This event/orientation is a combination of lunch for 150 athletes, coaches and support staff, training gear, headshots, and a welcome from Olympians and the Dean of Kinesiology.

Athlete Gear

The Oval provides our athletes with dryland training gear >> a hoody, T-shirt and pair of training shorts every year. This piece removes the cost from their annual fees.

Every two years, athletes require a new skinsuit. The wear and tear of competitions require the Oval to provide a newly designed and sponsored suit to assist them with their training. This piece removes the cost from their annual fees.

Branded Apparel

Every year, the Oval partners with clothing and merchandise manufacturers to equip our athletes and staff with clothing and swag. These pieces help showcase the Oval's brand identity alongside sponsors who want to be a part of and associated with a high-performance sport.

The Positive Impact of Partnership — Athletes

Sport deserves the same societal role as literature, performing arts, sculpture, cinema, and other expressions of human culture, skill, and creativity. Like many arts, sports have rules and expectations that their most creative and memorable practitioners find ways to bend or move in a new direction. Sport may be enjoyed directly––even if you are an amateur––and viewed as a spectator when one wants to watch an expert performance. Sport can especially provide collective joy, civic pride and even elements of transcendence that the finest art aspires to.

The Olympic Oval works tirelessly to provide a dynamic, innovative culture that promotes and celebrates participation and excellence. It is a values-based and principle-driven culture. It is not perfect. Sport is going through a necessary and transformative time right now — and for the better. However, there is a lot of work to do.

How can partnerships make a difference?

Training is expensive. Gear and materials are costly. For this reason, we partner with organizations that can support athletes in this capacity.

Olympic Oval Athlete Bursary

The Olympic Oval Athlete Bursary Fund alleviates some of the financial strains on Canadian high-performance athletes and their families. Equipment, training, competition, and travel all come at a price. These are just a handful of expenditures that bursaries have covered for past recipients, allowing them to focus on and remain in the exciting sport of speed skating. This is another way an organization can help make a difference.

Brand Equity

As mentioned in this proposal’s community engagement component, partnering with the right organization creates brand equity but its much more than that. Partnerships with organizations like the Olympic Oval create a culture whereby other like-minded organizations/companies care and make a difference in the many communities they serve.

Physical and Digital Real Estate

Every organization and engagement is different. For some, engagement is about interacting with their brand identity, advertising and awareness. The Olympic Oval has over 1,000,000 people coming and going every year >> the perfect audience to engage.

Large Format LED Screens

The Oval has three large format LED screens. Each screen has a different function but is used daily during public access times for advertising and messaging. Still graphics can expect 8-12 rotations per minute while video content is looped depending on length. Our screens vary in size (West Ice 9'x27' — Centre Ice 15'x20' — Northwest Ice 12' x 52').

Zamboni Wraps

Everybody loves the Zamboni — and we have three of them. We flood our ice surfaces on average 20-30 times per day. The Zambonis transfix our guests and is the perfect piece for wrapped advertising, community engagement and brand awareness.

Long and Short Track Bumpers

The Oval has over 500m of ice real estate bumper space surrounding the main ice surfaces >> one of the most popular pieces to affix are vinyl banners measuring
20’ x 3.’

Website and YouTube Streaming

There are over 550,000 page views annually and 85,000 on the recreational public skating page alone. It's a busy space with ample sponsorship opportunities.
The Oval hosts, on average, 25 competitions per year, with thousands of people from around the world watching. The Oval offers sponsored digital placeholders, lower thirds and looped content for each competition.

Fast Facts

The Olympic Oval is rich with history and an incredible Olympic legacy.

Our Guests

  • Over 500,000 people come and go through the Oval every year
  • Over 35,000 people enjoyed public skating in the 2023/2024 season
  • Over 30,000 major event guests enjoyed the facility for the 2023/2024 season
  • Over 2,000 runners enjoyed the facility for the 2022/2023 season

Our Athletes

  • 125 Elite Athlete Pathway skaters
  • 20 Speed Skating Canada athletes
  • 291 Skating club athletes
  • 701 Varsity athletes
  • 223 Club track & field athletes
  • 2421 International athletes

Our Medals & Records

  • 26 Olympians have trained at the Oval
  • 36 Olympic medals won by athletes who train at the Oval
  • 300+ World Records won at the Oval
  • 1407 Speed Skating Personal Bests in the 2023/2024 season

Our Competitions

  • 25 speed skating competitions held every year
  • 80 Volunteers
  • World Championships
  • 10+ International teams train at the Oval

Recreational Public Skating & Running
A 31% increase in recreational public skating and running admissions. 

Customer Satisfaction
88% of guests rate the Oval as great or excellent.

Repeat Guests
72% of guests are repeat customers.

86% of guests are Canadian.

A Fantastic Partner

The Oval is a fantastic venue to partner with. Hundreds of thousands of people go there, and it really has helped our business grow. We believe in their values and vice versa, so it's a natural fit.

Sara Bibi Colbourne

Best Western Village Park Inn