Big Chief Sponsorship Proposal

The Olympic Oval’s Skate with Santa is scheduled for Saturday, November 27^th This year the event will be held in partnership with the UCalgary Alumni allowing us to specifically target a broad audience of UCalgary students present and past, and their families, as well as the Calgary community. We anticipate  approximately 1500 attendees. Targeted activations, contests and “Stocking stuffer” samples will drive Big Chief brand awareness.

Family Day is scheduled for February 21, 2021. While Servus is the title sponsor of this event, there is opportunity for Big Chief to engage activations, contesting and samples for brand awareness. This event consistently draws over 2,000 skaters.

The Olympic Oval hosts over 20 speed skating competitions per year and is heavily attended with athletes, coaches and volunteers. Big Chief is invited to stock this healthy source of protein, vitamins and minerals in the athlete welcome bags and in the Oval’s volunteer lounge.

The Dinos Concessions stand at the Jack Simpson Gymnasium entrance is an ideal location for Big Chief Meat Snacks sales. With a minimum of 20 events between September and March, spectators will have the opportunity to purchase and enjoy a Big Chief snack while in the stands cheering on their favorite athletes.

The Dinos Home Opener is a huge Football event with vendors from across the city selling and promoting their products and services with activations, contests and sampling in the McMahon Stadium parking lot before the Home Opener game. (Details are still TBD on this event scheduled for Sept 25 2021.)

The Dinos Basketball Team hosts home games at the Jack Simpson gymnasium on the UCalgary campus. These games are always packed with students and other spectators. With date TBD, Big Chief will have the opportunity to engage an activation, promotions and contests at one high profile spring-time game.

Olympic Oval Speeding Ticket activation brought to you by Big Chief. As part of our guest experience, the Olympic Oval awards special tickets to users of the Oval caught doing things right on The Fastest Ice in the World. Our Ice Patrol team distribute up to 8 tickets during each public skate, redeemable for a prize at the Front Desk. Big Chief is invited to be the title sponsor of this activation including branding on the ticket and delicious Big Chief meat snack samples provided as prizes.

Big Chief has the opportunity to share their digital brand collateral (e.g. commercial advertising/videos) using our three jumbo Screens, lobby LED screens. Each of these screens is used for partners and sponsors and messaging throughout the season during recreational public skating and running times. Additionally, our social media channels and Oval Guest services newsletter are available to help promote sales and revenue, planned activations and brand awareness contests.

The Oval offers key real estate spaces for sponsors and partners, including logo and messaging space on our Zambonis, lobby and entrance spaces and long and short track rink boards/bumpers.

Athlete profiles brought to you by Big Chief. From mid-September until March, a specific social media campaign will profile one varsity or Elite Oval Program athlete every two weeks with Big Chief meat snacks. This will be shared through Oval social media supported by Dinos Athletics and Big Chief channels.

The Oval will provide 70 FREE SKATE passes for Big Chief employees and their families (max 2 per employee) and an Oval merchandise pack for employee engagement contesting.